Make your product go viral
with creator content.
Run creator contests and deals on Gamms. Startups and brands launch campaigns from Spotlight with a brief, prize pool, and schedule—creators compete by posting on their channels. Pay for performance, then scale winners into paid ads.
Why Choose Gamms UGC
Only pay for top performing content
Stop wasting budget on content that doesn’t convert. Pay only for videos that perform.
Skip the creator outreach hassle
No more hours spent negotiating, coordinating, and following up. With Gamms UGC, creators come to you.
Find content–market fit
Validate creative concepts with real audience engagement before you scale.
Launch a Contest
From Spotlight, your startup sets the brief, assets, prize tier, how the pool is split across winners, and launch dates. Campaigns can be saved as drafts and are reviewed before they go live.
01
Brief, resources & prize
Describe the campaign, attach references, choose a prize tier or custom pool, split prizes across winners, and set the schedule—then pay to launch when you are ready.
02
Creators submit & compete
Creators enter by submitting links to their posts on TikTok, X, Instagram, and more. Combined reach and performance decide who wins—organic reach on their own channels.
03
Pay for results, own what wins
You fund the prize pool you set. Own the winning content to reuse in paid campaigns and scale what already worked in the wild.
Launch a Deal
Work with creators directly through Deals—for brands that want precision, quality, and control without upfront risk.
01
Custom fit every time
Upload a brief, set rules, share inspiration, and choose target creator regions.
02
Only pay for what you want
Creators submit videos with a bid. Accept what you love, request edits, or decline with feedback.
03
Identify and scale winners
Approved creators publish on their channels. Use top-performing content in paid ads.
For creators
Browse open UGC contests, submit your post links from social platforms, and compete for prizes. Your combined reach across all submitted links counts toward the leaderboard—no need to manage the brand relationship yourself.
01
Discover contests
See active campaigns, prizes, and deadlines in one place.
02
Submit your best posts
Add URLs for TikTok, X, Instagram, and more. Update links as you ship new content.
03
Compete on reach
Performance is based on real engagement; combined reach across your entries drives your rank.
Work with creators that want to win
Flexible pricing to attract creators of all sizes across any niche.
35,000+
Creators on the platform
1,000+
Campaigns delivered
1B+
Views generated
Organic content at scale
Generate a high volume of diverse, high-quality content without sourcing, negotiating, or managing creators manually.
Supply and demand platform
Creators compete so the best ideas surface organically—driving engagement, quality, and reach.
Scale winners on paid ads
Find the best-performing content and scale it into paid campaigns. Proven, audience-validated creatives drive better results.
Case Studies
Hear what brands say about their results.
“I expected the big creators to perform best, but someone much smaller went ultra-viral. Success is about fresh, creative content—not just follower count.”
“We needed content and used Gamms because it’s an easier way to curate. It just made sense.”
“Some creatives performed really well—not just for organic reach, but as high-performing assets in our paid ads.”
Launch a campaign today
35,000+ creators ready to create for your brand—or jump in as a creator and compete for prizes.