Like 2 weeks back, I shared updates about auditing and cleaning up the CertifyMe codebase.

While doing that work, something else became impossible to ignore.

The name.

I finally did what founders are advised to do but often postpone: I Googled my own product name. I didn’t find my software.

I found forklifts.

It turns out that if you search for "CertifyMe," you don't get our beautiful credentialing platform. You get a massive online school for heavy machinery operators. You get another one, a direct competitor who beat us to the domain. You get Microsoft support pages asking "How do I certify me?"

Using a functional name like "CertifyMe" or "InvoiceJoy" feels safe when you start. It explains what you do. But it puts a hard ceiling on your growth. It sounds like a utility. It sounds like a $10 tool, not a serious platform.

We aren't just a "certifier" anymore. We have built a visual editor, a public ledger, an API infrastructure and many more. We needed a name that wasn't about the task, but about the asset.

Then we got ProofDeck.

We chose ProofDeck because it is an empty vessel we can fill with our own meaning.

Proof is the value we deliver (verification, trust, security).

Deck is the asset you create (a collection, a portfolio, a visual stack).

We are moving from a crowded room to a blue ocean. Goodbye, CertifyMe. Hello, ProofDeck.

I’ll keep sharing progress here as the transition continues.

New home: https://www.proofdeck.app/