Features Are Weak Selling Points

As a brand, the biggest edge you have over your competition is not the features you add to your product.

If it's just about the features, your competitors will happily replicate what you have built and probably do it better.

What they cannot copy easily is the way you position your product and the structure you put in place to sell it. There are a number of areas to focus on to make it unique and different.

The story you tell about your brand, the way you solve problems, the angle you take that makes people choose you over others.

For your structure, it is how your business is set up to deliver your products. You put into consideration your processes, the systems you create, the partnerships you make, and the workflow you build.

Of course, features are cool and can boost the usefulness of your product, but they are not enough. It's your business operation that gives you the advantage.